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The Blog of Jake and Renee!

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Gift Cards

Have you ever heard of the Blackhawk Network before? I hadn't, but was impressed to learn that they are the largest third-party provider of prepaid gift cards. They did some research dealing with shopping this holiday season and it appears that there is some interesting information regarding gift cards and the holidays that others may be interested in learning.

As a shopper have you heard in the news that there are many retailers who are struggling and no longer accepting gift cards? If so, you may not want to believe everything you hear. Many of have been getting the wrong message being conveyed in the media. The research shows that the media is blowing things out of proportion and these things are not true. So, beware! Most of these retailers are not closing and are accepting gift cards.

With gift cards being the preferred gift for the holidays, it makes sense that people need to know the truth and that there are most stores who are still accepting gift cards. These stores need their consumers and no matter what the economic circumstance, gift cards provide convenience, personal budgeting, and fraud protection when buying online. They're also a great option for those people who you want to make sure get the gifts they desire.

Blackhawk Network has found that 70% of people feel that they are a useful gift and 66% think that it's also a great way to make sure that their money is not wasted on something the recipient may not use or like. 54% would rather give a gift card than cash...wish is also something I agree with. It seems more like a gift that way. Finally, they found that consumers still plan on buying gift cards even with the media coverage and lack of valid information. In fact, the Deloitte's Holiday Survey has shown that for the 5th year now, gift cards are expected to be the top gift purchased.

So, if you're still figuring out what you're going to buy your family for Christmas, or what you're going to ask of them to give you, gift cards are definitely a great option! For more information you can check out the Gift Card Mall.




By Jake
On 12/07/2008
At 11:08 AM
Admin: New Post